Our team scours the Web looking for untapped gems -- content- rich websites related to a legal niche, which have top search engine placements built through legitimate “white hat” search engine optimization techniques. Then we negotiate with the owners of these sites to tap their targeted traffic. We even own several Web holdings in these niches directly to exercise more control over the quality and maintain a higher level of interaction and understanding in the online legal advertising industry.
In the process of soliciting links and other marketing relationships with these websites, we request information that supports a proven track record. This helps us to determine their bottom line for banner advertising. We also require owners to use a monthly subscription payment service so either party can cancel at any time without further obligation. In the interest of our clients, we even negotiate terms to ensure that advertising prices will not be raised for at least six months from the start of a subscription. The end result is quality legal advertising for your professional services at affordable rates. There's little, if any, downside for firms.
How Legal Rain Does It
To better understand how Legal Rain secures effective and affordable attorney advertising for our clients, let's look at an example:
One of our initial offerings was banner advertising on a top-ranked, two year old website. The site was targeting the niche of appealing denials of social security disability benefits. At the start of our relationship, the site's logs showed consistent traffic levels of 1,500-2,000 unique visitors a month and an average of 80-100 clicks on two blocks of contextual advertising links through an ad network. We proposed that the owner replace these link blocks with two attorney advertising banners, at a rate of only $250 a month per banner. At a cost of less than 1/20th the average fee earned in a typical social security disability appeal case, the ROI for any national firm representing claimants would be golden to say the least -- with the potential to pick up dozens of new clients each month. The site owner agreed.
Private advertising generally means more revenue for the publisher, while allowing more customized and targeted ad placements for the advertiser -- you. It's a win-win, and we help quality publishers realize the value of working with firms like yours in a mutually beneficial relationship.
Note: We only deal directly with attorneys like you. In order to protect our intellectual property (and maintain a certain level of exclusivity for our clients' advertising campaigns) we will need to verify clients' contact information and Bar admission prior to responding. We will not respond to other advertisers, networks, or marketing firms. We hope you will understand and appreciate our position, as it's designed to make your campaigns more competitive.
If you are ready to increase your firm’s profitability at minimal cost through more effective (and ethical) attorney advertising methods, browse our available listings and contact us today!
Here’s to a long and successful practice,
The Legal Rain Team