He registered domain names, developed them into online brands, and sold them for considerable profit. Over the next 10 years he continued and transitioned from quickly flipping websites to monetizing them through advertising programs. The strategy paid off substantially -- even more than working as an associate in a private law firm and then later as a government attorney.
Fast-forward to the summer of 2008. Our attorney-turned-webpreneur realized something: the future of attorney advertising is in global information systems. But problems persisted. Attorneys seeking to expand their practices online, by driving traffic to their websites, were faced with limited choices.
|They could purchase a highly brandable domain name that would naturally bring in type-in traffic (but potentially pay hundreds of thousands of dollars).|
|They could advertise on attorney link farms or Web directories (but most visitors to those sites were fellow attorneys rather than potential clients).|
|They could try to compete against other attorneys for keywords on questionable sites.|
|They could list their firm's services on some no-name blog with no significant targeted audience and no chance of any real return.|
There had to be a better way, and now there is. A team of qualified attorneys and Web professionals joined together to solve the attorney advertising problem -- your attorney advertising problem -- and in August 2009 Legal Rain was born.